What We Learned: SB50, Giants, & Guns n’ Roses

Super Bowl City, the open-and-free to the public activation in San Francisco’s Justin Herman Plaza, was phenomenal in many ways. Our favorite part was The Fan Energy Zone; made up of the City Live Stage for performers, the Fan Dome for interactive gaming, and the Fan Wall for video footage.

Sports marketing has always set trends for the rest of the industry. We saw a few trends at Super Bowl City that I am sure we will be seeing all year.Having an app for an event is not new, but The Road To 50 app helped attendees navigate their way through SB City and the traffic getting there. I am sure we’ll be seeing more event apps integrating the cities outside their event into platforms.

We worked in and around the activation with 1iota, doing a street campaign for their Madden Events. We also worked with Live Nation to sell out Coldplay’s upcoming Levi Stadium stint.

“I was in SB city on the first day and can say that the buzz around everything was very exciting and it was also great to see people from rival teams coming together in a fun and respectful way. Everyone was there for the experience and to show love for the game of football.“ – YBR Promotions Project Manager Jennifer Solis.

WHAT WE LEARNED

  • Experiential Campaigns can work on many levels
  • People always want to be appreciated as fans
  • You don’t need a supersized budget to reach sports fans

Now that the Superbowl is over, we’re targeting sports fans in SF through the Giants. Opening day for the SF Giants at AT&T Park was buzzing with excitement and energy. YBR was commissioned by Live Nation to promote Guns ‘N’ Roses upcoming show at AT&T Park this August. Our team handed out 500 long stemmed red roses decorated with custom #GNFR ribbons along with print materials for the event.

If you want to target Giants games this year, let’s talk. We would love to help you strategize your campaign.